It never ceases to amaze me how many marketers expect a group to listen to a one person caricature. Not only is it monotonous to hear the same voice over and over, but very few people are interesting enough to fill the void of an entire show. I personally think that the one-on-one interview is the best format for marketing a product. Creatively constructing this question to focus on how your product serves an natural need has proven successful for many podcast marketers. An additional popular strategy is the radio show format. This particular usually involves a co-host or call-in questions, and can be entertaining if the right personalities are in place.
Contrary to popular belief, a podcast noesn’t need to be 35 or 60 minutes long. The Podcast Police will not arrest you if produce a 17 minute program! Your audience needs to be entertained and/or informed throughout the show. Be respectful of this expectation and keep your content relevant and interesting. You may be able to get away with filler material on your website, but podcast listeners have the possibility to tune you out. You will lose 90% of your audience if you don’t get to the point within the first 2 minutes.
If you do not are a celeb celebrity, you will likely have to provide some incentive to develop a group. How you do this will eventually determine how successfully your message will penetrate the market. Rewards can be monetary, such as “listen to our 15 minute podcast to learn how to save 20% on your order”. An individual can also leverage the strength of information by advertising that you have a product that floods a specific need. Guest recognition can also generate traffic by announcing that your guest today is so-and-so (hopefully someone worthwhile). No matter how you bait your hook, you will need to provide a reason for the listener to choose your podcasting over the 10, 000 other offerings.
One of the latest trends that has been used in marketing nowadays is podcast marketing. Together with this form of marketing your target audience will have all the freedom to assimilate the data you provide wherever and whenever they want to. There has never recently been any kind of marketing technique that offers such level of liberty.
One of the good things to note about the technology podcasts marketing is that you will be able to deliver a powerful message format that has great image and static text and content. The information that additionally you pass on can never be filtered by almost any spam filter. It is therefore important to check out some of the recent trends in this marketing technique that goes a long way to influence the work of service professionals.
Yet another one is the practice of being able to renovate a number of the already used content. When it comes to people like marketing consultants and coaches who use podcast as an advertising tool, they easily think of their content by just realigning the previous ones. This way their audience will never guess fed up and they will keep on coming back.
Even though it is not normally utilized by a number of individuals in the marketing industry, it has been shown that the numbers who may have started out using it is on the increase. Indeed more and more people are getting into the fashion of using podcasts making commercials with that technology quite fascinating. There is no doubt that podcast marketing is less popular or common as compared to others like search powerplant and email marketing. On the other hand since it has the power and ability to make use of conveying emotion, attention and automation it holds out to be very unique in its strategy.